pdjohnson's blog

Toyota Ireland web site wide open to abuse

image1378322016.jpgWith Toyota USA having to recall 5.5 million cars they could do without little annoyances like web sites written in a manner to permit abuse via injection of inappropriate images from external sites without their knowledge.

One clever hacker has done just this, and it's really easyto do.

Advice for Marketeers post VodafoneUK Twitter fallout

image299850440.jpgWhilst @VodafoneUK mop up from the fallout from Fridays monumentally bad single Tweet it is worth considering how they could have improved their response better.

The power and problem with social networks is the immediacy and the scale.

Twitter can be like playing with fire

The Vodafone Twitter account Tweeted this message earlier today.

@VodafoneUK: is fed up of dirty homo's and is going after beaver

Apparently rather than a hack this was an employee. They removed the message but unfortunately the tweet reached 8000+ followers and whilst the message was 'deleted' countless people retweeted it. Too late @vodafone huge damage to your brand.

Business beware, be very sure who is tweeting on behalf of your organisation.

the iPad - Google Killer : the problem with Google Chromium

image1721291330.jpgGoogle and Apple couldnt be more different. Googles revenue comes from Advertising, Apples from Hardware, software and more so recently content be that music, apps or soon media. Suddenly Adwords seems so old school.

moodagent iPhone app

image1075263864.jpgSo often I've wondered why Apple have never introduced smart playlists based upon mood.

My music taste is influenced by the way I feel, I'm sure most people are the same.

At last someone has filled the gap with a great iPhone app which allows you to define playlists based on sliders reflecting your mood and the tempo you want to listen to.

how to build a following on Twitter

Success on Twitter hinges upon interesting tweets or linking to great relevant content.

Focus on one vertical Market or subject area otherwise you will dilute the level of interest. People unfollow if you tweet too often or your subject matter is too broad and irrelivant to them. If you want to tweet about several topics, create another account and build several personas.

Maximise the chance of a follow make sure your profile is completed and your web address is supplied. People will use your profile as a factor influencing them to follow you.

the iPad - the most fun you can have on your lap

image886669890.jpgSo the gauntlet has been throw down. In one moment the whole hand held computing industry has been redefined.

Top Gears "The Stig" spotted on Google Street View near Loch Ness!

Fans of The Stig will be amused to discover that the mysterious chap was hanging out looking for Nessie whilst the Google Street View car passed. Click here to see for yourself!

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The Stig spotted on Google Street View near Loch Ness!

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Cabinet Office opening up UK Data

image1342414174.jpgFor years the US Government has exposed data sets which they manage such as crime, health and education. The information has been used by developers to create "Mashups" which combine data to provide valuable data visualistions.

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