pdjohnson's blog

On Page Optimisation beyond the basics - SEO

Once you have clean urls (search engine friendly), meta descriptions, <title> tags, header tags and ensured you have the correct keyword density on your pages what else is there to do?

Enter Siloing / Page Rank Sculpting

Siloing (categorisation) is the process of organising either physically or via use of links your site content into logical subject areas so that you communicate a focused message about the subject areas you cover on your site to the search engines.

There are some useful articles on this subject here

Quick tip on posting a tweet on Twitter - making the most of limited space

when you add links to Twitter I suggest that instead of using urls like

http://www.turnaround-uk.com/i-know-what-you-want

you add a little bit of code to allow google analytics to identify they came from twitter

http://www.turnaround-uk.com/i-know-what-you-want?utm_source=twitter

And shorten the url using http://tinyurl.com

http://tinyurl.com/q7q28v

That way you know where traffic is coming from and you can evaluate the worth of Twitter. Shortening the urls allows for more precious characters for other words about a title.

Crafting Page Rank with nofollow tag

It is possible to prevent valuable page rank weighting from being passed on to pages which you do not need or want to benefit. Examples of these might be your terms and conditions, user login, contact forms. I have found a really good article about how to use the rel=”nofollow” tag to achieve this.

Bulk wildflower seeds

Just found a site which sells 1Kg bags of wildflower seed just like the ones featured on Gardeners world recently.

More details

Optimising Web Master Footer Links

Most web agencies put a credit to themselves in the footer of their client sites. This is a good practice but they often target terms which they already perform well on, their company name. Instead you might want to read this article about alternative anchor text to select.

Lake District Late Escapes - bringing visitors late availability information via twitter

One of the most frustrating things about arranging a holiday last minute can be locating available accommodation. It can be a frustrating exercise of finding a nice hotel, bed and breakfast or self catering holiday cottage only to discover subsequently that it is fully booked.

Moto services Stafford

One to please parents. There is a pleasant outdoor area with duck pond and play ground with toddler swings, slides and wooden climbing frame. Reasonable baby change.

Most services are dire hell holes, this is a nice exception.

Blue Bananna Cafe - Rock near Padstow, Cornwall

If you like a more relaxed pace, chilled ambiance and loungy music to accompany you sea view and excellent coffee this is heaven. Few cages these days get the balance right, but this one hits the spot.

Courtious friendly waiting staff and Lavazza cooffe plus an excellent menu. Bi-fold doors let the sea breeze in as you enjoy a view accross the Camel estuary to Padstow. Is this the best cafe in the area? Maybe.

Bargain tea in Padstow, Cornwall

Got a family to feed and want some good local grub? A little known trick for a cheap tea in Padstow is to check out Presto Pastie around 5 is in the evening. They sell off the remaining Cornish pasties of the day for £1 a pastie. Normal price is £2.40, they are fantastic too, very tasty.

You will find them one street back from the harbour.

Lappa Valley Railway near Newquay

This charming narrow guage railway a short drive from Newquay will keep any child busy for hours. Take the first train into the main attraction area which has lots to do.

Choose from a canadian canoe ride, crazy golf, climb the tin mine buildings, slip down the giant slide, play in the sand pit, explore the wooden fort and more. Besides all this there is a cafe, toy shop and two further narrow guage train trips to take.

Everything is included in the price and under threes are free so whilst £9.50 is quite dear it is good value. Expect to spend at least half a day here.

Syndicate content