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Whilst @VodafoneUK mop up from the fallout from Fridays monumentally bad single Tweet it is worth considering how they could have improved their response better.

The power and problem with social networks is the immediacy and the scale. If there is a problem it's now and big.

@VodafoneUK did the right thing by sending public messages to their followers but they missed a vital trick. They should have included a URL linking followers to their website where they could more fully handle the flack, presenting a fuller explanation. A shortened URL could also have contained tracking to measure the PR effort.

Whilst it is easy to jump on the bandwagon and criticise @VodafoneUK I think their Twitter stream is a great example of how to communicate with customers talking about their brand often in a negative way and turn it positive by providing urls to possible solutions or postive outcomes.

Twitter is a great place to engage individuals at low cost with great effect.