my blog

Once you have clean urls (search engine friendly), meta descriptions, <title> tags, header tags and ensured you have the correct keyword density on your pages what else is there to do?

Enter Siloing / Page Rank Sculpting

Siloing (categorisation) is the process of organising either physically or via use of links your site content into logical subject areas so that you communicate a focused message about the subject areas you cover on your site to the search engines.

There are some useful articles on this subject here

• Bruce Clay refers to the term Siloing
• Practical Ecommerce explain how you can use the rel="nofollow" to distribute wisely the Page rank of key pages and how best to approach avoiding unessecary dilution of PR during that distribution.They also explain how to stop Page Rank being passed on to irrelivant pages such as Terms and Condition, Login and Privacy Statements

Siloing for Drupal CMS

Fortunately Drupal has superb built in features to allow developers to create silos. These include Taxonomy and Path Auto (to create physical directory structures)

The following articles cover in detail aspects of siloing in Drupal

• Advanced Link Structure
• Creating Silos using Book Module and Taxonomy