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Well before it became fashionable to be environmentally friendly Patagonia, an outdoor equipment manufacturer were breaking new ground in becoming more responsible and accountable for their commercial activity. They have for a long time invested a portion of their profits in buying upfragile landscapes which are under threat of development and are actively involved with 1 percent for the planet.

I have always admired their products from a technical standpoint and often purchase them above other manufacturers even if they are more expensive because I know there is more to Patagonia product than meets the eye. Their website now details the socail and environmental impact of their products which is a fascinating read.

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