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The Vodafone Twitter account Tweeted this message earlier today.

@VodafoneUK: is fed up of dirty homo's and is going after beaver

Apparently rather than a hack this was an employee. They removed the message but unfortunately the tweet reached 8000+ followers and whilst the message was 'deleted' countless people retweeted it. Too late @vodafone huge damage to your brand.

Business beware, be very sure who is tweeting on behalf of your organisation. If you can't police your staff effectively employ a professional in Social Media.

The fallout from this incident is just starting. I am sure it will reach the press, tv and go global. Ouch!

Update 18:30 - The Telegraph have picked up on the story reporting the staffhttp://www.telegraph.co.uk/technology/twitter/7168310/Vodafone-suspends-employee-over-obscene-Twitter-update.html member has been suspended.